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The Key to Successful Marketing
| If your business has limited marketing resources in terms of people, expertise and materials then you might want to consider outsourcing your marketing functions to an independent marketing professional or a marketing and promotions agency. Small businesses, downsized companies, and expanding corporations all have different reasons to outsource. Marketing can be an expensive activity and maintaining in house resources can really make this a difficult program to commit to. But marketing is a very mportant part of business success so allowing someone else to focus on marketing gives companies a chance to focus on their core business and areas that will enable them to surpass their competition. Outsourcing marketing resources comes with a price, but this cost is usually lower than it would be if the companies had employed and undertaken in house activities. By eliminating the need to hire full-time employees, using an agency for marketing resources saves companies thousands of dollars on wages, taxes and benefits. You are also gaining expertise in an agency that you might not find in individual employees. In addition to their own staff, agencies also have other resources to help you, such as their own outside contacts, suppliers, designers, copywriters and printers--saving you time as well as money. When you hire an outside agency, you are hiring experts in marketing. These are professional people who can focus on all your marketing needs and not be hindered by your internal politics, relations between employees, or lack of knowledge among staff in relation to marketing strategies and how they integrate with business strategies. Marketing professionals whether independent or through a marketing agency - will often have more experience in the particular aspects of marketing than you staff, and undoubtedly more than you could pay for in an employee. Also, since they work with other clients, they have seen what works and what doesn't in other company campaigns. This knowledge translates to more efficient and effective marketing for you as you have the benefit of their hindsight. As with outsourcing any business function, allowing an outside agency to do your marketing or advertising brings a certain kind of objectivity with it. Sometimes you just need a fresh perspective to overcome difficulties and to achieve specific goals. An objective marketing professional will help you see things you might otherwise miss and will be more open to offering a range of fresh ideas as opposed to a bunch of tired ideas that you might have been toying with for years but have yet to implement. About the author: rudiz vendita is the owner of FU Marketing which is a premier resource for marketing information. for more information, go to http://www.fumarketing.com/ |
Writing Good Blogs
| There's a lot of blogs out there on the Web, most of which don't entice one to go back regularly to read updates. What is missing from these on-line journals that would essentially make them 'good' blogs? Well, the answers in life usually come down to simplicities. So let's look at the problem like we were children. Children don't complicate life with miscellaneous information, and when they speak they tell you straight to the point exactly how they feel and think about a subject. First of all, we should ask the questions," Why do blogs exist? And what are they here for?" Well, in an ideal world 'good' blogs would help people connect, sharing knowledge and feelings about issues in life. As they are journals written by individuals we would hope that they'd be readable and open to comment by all other people, not just a select group of friends. The key is speaking in a way that is understandable by the masses, get rid of acronyms and local slang that only few will comprehend. Keep the sentences grammatically simple and generally short and concise. Try to write in your blog as often as possible because if people enjoy reading your thoughts and ideas they'll want to communicate or at least be filled in regularly on 'your world'. Ask questions, comment on other blogs of similar content, start communities with others you've never met, based on your interests. Keep focused; if your blog is about thoughts on war and peace, keep your thoughts on the latest movie and how hungry you are for somewhere else. The idea is to incite intelligent communication so that in time our collective stockpile of knowledge and wisdom will gradually grow like a tree in fertile soil. I think of most importance is the fact that you want this journal to be 'good' reading. Of course we all have ideas about what genres and styles we like, but writing from your heart and soul is imperative for the connection with others that you're looking for. Share yourself; don't hide behind walls of fear of ridicule and judgment. In real life relationships trust, respect, intimacy, and unity are all necessary for a bond to form. It's the same in the 'virtual' world; people want to hear from real people-not just one-sided, highly opinionated arguments from egos that don't want to hear the 'other side of the coin'. Now, in my last article I really tore apart most writers out there, and here I'm giving some pretty complex ideas on how to fix the problem of 'bad' writing. In my next article I'll attempt to go back to the simple basics of how to write for beginners. I hope I haven't come across as too judgmental, I just truly believe the 'blog world' could become a real asset to humanity, and at the moment it's missing the mark. Ideas about sentence structure, grammar, paragraphing, using a thesaurus (varying terms used so as not to sound repetitive), whether or not your blog is suitable for a personal or professional approach, are all important to creating a simple and enjoyable read for the blogging visitor. If you are a beginner, please check out my next article on the basics. Jesse S. Somer M6.Net: http://www.m6.net/ Jesse S. Somer is a writer hoping to help potential bloggers to write interesting and informative on-line journals. |